Lena leads Agnostic’s corporate and technology offerings, providing senior counsel to some of Canada’s top CEOs and executives. For more than two decades, she has provided strategic counsel to many of the country’s most beloved brands, developing rich narratives for clients across multiple sectors.

With an inspired ability to help brands connect with people in culturally and personally relevant ways, she offers deep experience building and leading programs that span public advocacy, thought leadership and executive profiling, B2B, financial and technology communications, as well as helping clients navigate through complex issues and crises.

Lena believes in leading with empathy, inspiring her teams through example and building strong relationships that go well beyond the workplace. She empowers her teams to do their very best work to meet each client’s specific goals and objectives.

She holds a healthy curiosity about the world, having lived in the UK briefly, and enjoys exploring new places with her husband and daughters.

Defacto agency Mom, master puzzler, living the “what if” life

Mom is a badge of pride for Lena - mother of two kids, and the agency Mom who always is ready to lend an ear and help others work through any challenge, big or small. She is always ready with a warm baked good and time for those she considers part of her family.

Though the pandemic reignited her love of puzzles, it has become a metaphor for how she views the world: All the pieces are on the table, waiting for you to put them together, one step at a time.

If there is one thing that keeps Lena motivated, it is the possibility of “what if?” From her first conversation about joining Agnostic to her everyday work, “What if…” is her main driving force, keeping her inspired, helping to inspire others and bringing her joy each and every day.