Wrapping Up Collision: Maximizing Your Event Experience

By: Sam Pinto, Amit Shilton, Mackenzie Biddie

Since Collision made its debut in Toronto five years ago, it’s become a cornerstone event for the Canadian tech sector, specifically for startups and investors from around the world. 

Collision offers a unique opportunity to engage directly with tech industry leaders, foster relationships with media, and stay ahead of the latest trends and innovations. While high-profile talks and media coverage are essential, there’s a ton of value to be found in the less obvious areas of these types of events. 

We're sad to see the conference leave Toronto, but have identified four key takeaways to make the most out of attending future events like Collision.

Beyond the Pitch

Securing media coverage is always a top priority, but don't overlook the value of background interviews and casual coffee chats. Events like Collision provide a unique environment where media and spokespeople can network and connect on a deeper level, fostering relationships that can lead to future stories. Take advantage of these moments to build rapport, seek insights on what’s driving their interests and what’s not currently landing to ultimately establish a presence that goes beyond formal interviews.

More than the Main Stage

While the keynote speeches and big-name sessions are certainly highlights, don't discount the value of the side stages and panel discussions. These smaller, more intimate sessions often provide great insights and compelling discussions, offering a chance to dive deeper into specific topics and engage with audiences. 

One of our clients did a keynote on a side stage–it was standing room only, three people deep. The sight of so many people attending a session drove even more interest and felt more engaging than some of the main stage sessions, where half the seats were empty and people were coming and going throughout the presentation.

Lucas Matheson, Coinbase Canada CEO

Party with a Purpose

Some of the best discussions, networking opportunities, and business connections happen outside of the main event. Collision was no exception, with after parties and events sponsored by various brands happening throughout the city. TechTO’s Summer Social, and Collision After Hours at Stackt were great opportunities to connect with others in the industry.

Attending these events can offer invaluable networking opportunities, and sponsoring an after party can provide targeted exposure and engagement with key audiences. These events give attendees a common connection that will allow for more natural networking. Collectively being at the same conference all day offers a built-in conversation starter versus trying to cold network at an event. 

Some of our clients actually see more value sponsoring these types of after events rather than the conference itself. They’re often more cost efficient, they compete with fewer brands for visibility, and have more control over the kinds of promotions they want to do.

Know Your Audience

Events like Collision attract a wide variety of audiences, each with their own interests and expertise. It's crucial to know who your client’s audience is and to engage with them meaningfully, even if they aren't as familiar with your brand or industry. Tailoring your approach and ensuring your message resonates with different segments can significantly enhance your impact and reach.

While the keynotes and media coverage are compelling hooks to drive attendees to any conference, the real value of events like Collision often lies in the edges – the informal interactions, the smaller sessions, and the targeted engagements. By embracing and preparing for these opportu